About

Here at üdü Clothing, we believe that to know thyself is the foundation of self discovery, purpose and true happiness. When we created our brand, we wanted to convey this message in a way that would generate interest and intrigue, as well as make a statement. We want to offer you the tools to express this sentiment through wardrobe. When you look at the logo at face value, it reads “u do u” with the dots above the “u” visually creating a smile. Conversely, if you read it from a mirror (or invert it), the logo reads “u be u.” This is our reminder that happiness begins and ends with YOU. So join us as we aspire to uplift and unify community through art and expression.